Privacy Policy

Privacy Policy for U.S. based users of Serafini, Inc.

We are part of the Serafini, Inc. Brands which includes the “Serafini” wordmark and logo. Serafini, Inc. Brands are committed to respecting your privacy and recognizing your need for appropriate protection and management of contact information you share with us (the phrase "contact information" means any information by which you can be contacted or personally identified, such as your name, mailing address, email address, telephone number, etc.). Moreover, your internet browser may share with us, and we may collect:

•date and time of the server request; 

•browser type and version;

•IP-address of the requesting computer; 

•data request of the client; 

•http response code; 

•URL of the previously visited site; 

•used operating system of the requesting computer.

The purpose of this Privacy Policy is to inform you what information we may collect from you, how we use such information, and the choices you have regarding our use of, and your ability to review, correct and opt out of our use of, the information. This Privacy Policy applies to information we collect about you in our stores and through our websites and mobile applications. By using any of our web sites, mobile applications, or sharing your contact information with us, you are accepting and consenting to the practices described in this Privacy Policy.

As a part of our commitment to your privacy, Serafini, Inc. Brands support and adhere to the guidelines and practices adopted by the Direct Marketing Association's Privacy Promise to American Consumers. We have agreed to (1) provide customers with notice of their ability to opt out of information rental, sale, or exchange with other marketers; (2) honor customers' requests not to share their contact information with other marketers; and (3) honor customers' requests not to receive mail, telephone, or other solicitations from Serafini, Inc. Brands.

Collecting Information About You

There may be times (such as when you purchase or order a product, subscribe to a service, register to receive catalogs, or to participate in promotions, contests, sweepstakes etc.) when we ask you to provide certain contact information about yourself, such as your name, shipping/billing address, telephone number, email address, social media user name, credit card information, birth date, gender, occupation, personal interests, and other information. We may collect information about your physical location. We may also maintain a record of your product purchases.

Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products, or access certain services, offers and content on our web sites. In addition, we may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us.

In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself. We may track the Internet domain address from which people visit us, other electronic markers and identifiers and other information about our site and mobile app traffic. We may analyze this data for preferences, trends, site usage statistics and to recognize you. We may also receive usage data from your mobile phone or other device you use to access our web sites or our mobile applications, including location data, which we may also combine with other information.

If you access any of our websites or mobile applications with your log-in credentials from a social networking site (e.g., Facebook, Instagram or YouTube) or if you otherwise agree to associate your account with us with a social networking site, we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. We may add this information to the information we have already collected from you via our stores, websites and mobile applications.

Using Information About You

We use your contact information to provide you with the services you request as well as for analytical purposes, such as:

•confirming, sending, and tracking your order, subscription, or registration;

•communicating with you about your order, subscription, or registration;

•analyzing preferences, trends, and statistics;

We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.

Our Select Partners

From time to time we might establish a business relationship with other persons or entities, including BMW AG, 80788 Munich, Germany, whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners.

Please note that your data will only be further transmitted 

-on the basis of an authorization which you have given;

-during the processing of your requests, orders and the use of our services to mandated subcontractors, who only receive the data required to carry out the order and use them for this specific purpose. 

-during order data processing; and

-when complying with legal obligations for authorities entitled to receive such information. 

 

Our Service Providers

We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Advertising and Online Tracking

We do not allow third-party companies to serve ads and/or collect certain information when you visit our web sites. Furthermore, your data will not be transmitted at any time to third parties, including our Service Providers and Select Partners, for the purpose of advertising, market or opinion research or for other commercial or non-commercial purposes.

Other Transfers

We may share contact information and other data with business’s controlling, controlled by, or under common control with any Serafini, Inc. Brands.

In certain instances, we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Serafini, Inc. Brands or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Revoke Consent and Deleting Information About You

We want to communicate with you only if you want to hear from us. If you want to revoke your consent to this data protection declaration, please let us know. You can call us at +1 770-274-2411 or send us an email at inquiry@serafini-mini.com.

Please note that any requests to remove or update your contact information may take up to ten days for your email request.

International Customer Privacy

For international shipping orders, Serafini, Inc. Brands contract local companies (“Partners”) to assure that they will carefully process your information consistent with this Privacy Policy.

When we identify that your order is one that will be shipped internationally, we work with Partners to complete your order. On the checkout page, you may be required to submit credit card and contact information (name, billing address, shipping address, email address and phone number) to Partners to complete your order. Upon completion of your order, Partners will notify us of the approval of your order, and we will then ship approved orders to Partners. 

If you choose to provide Serafini, Inc. Brands or its Partners with your information, you consent to the transfer and storage of that information on our servers located in Germany.

For international customers, any questions or concerns regarding the use or disclosure of your information should be directed to Serafini, Inc. Brands by calling us at +1 770-274-2411 or sending us an email at inquiry@serafini-mini.com. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of your information in accordance with this Privacy Policy.

Cookies

When you visit our web sites, we send one or more cookies to your computer or other device. We may also use cookies in emails that you receive from us. A cookie is a small data file that is placed on the hard drive of your computer when you visit a web site. A session cookie expires immediately when you end your session (i.e., close your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same web site at a later date the cookie information is still available. We use cookies to improve the quality of our service when you visit our web site and other web sites of interest to you. We also use cookies to remind us of who you are, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our web sites and to process your order, and/or analyze your visiting patterns. The foregoing applies if you are logged in with your login data. Otherwise, the data collected under this paragraph does not identify you personally and you remain anonymous.

Certain of our Service Providers may use cookies and collect information on our behalf. They are prohibited by our contract with them from sharing that information with anyone other than us or our other Service Providers. However, we respect your right to choose whether to be included in such services. You may opt out of certain of these services by clicking here Privacy Settings. In addition, we or certain of our Service Providers, in connection with the services that they provide to us, may work with third parties who may use cookies to collect information to tailor advertising for you and others elsewhere on the Internet and on our web sites, and to assist in reminding us of who you are. If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our web sites or other services may not work if you delete or disable cookies.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Protecting Children

Serafini, Inc. Brands take special care to protect the safety and privacy of children. Our web sites are general audience sites. We do not permit anyone under the age of 13 to register with us. We also do not send email correspondence to anyone who tells us that they are under the age of 13.

Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the Internet.

California users under the age of 18 may request the removal of their content or information publicly posted on web sites or mobile applications by sending us an email at inquiry@serafini-mini.com. Please note that most of the user content that appears on our Site or Services is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.

Links to Third Party Web Sites

Our web sites may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked web sites may be different from our privacy policy. You access such linked web sites at your own risk. You should always read the privacy policy of a linked web site before disclosing any of your information on such web site.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web sites, as applicable. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Your Feedback

To help us improve our privacy policy and practice, please give us your feedback. You can call us at +1 770-274-2411 or send us an email at inquiry@serafini-mini.com.

Effective Date: August 1, 2019

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